Methodology

METHODOLOGY

I. CREATIVE SCOPE

EXTENDING THE INITIAL HANDSHAKE.

At the beginning, every area of the project is defined, including its functionalities and promoting actions. Through a data collection called briefing, all information needed to achieve the objectives of your company is absorbed.

While we spend a lot of time and effort in gathering this information we know it is not the end-all-be-all. Projects and ideas change and to that we maintain the flexibility and transparency to let you immediately know how new and improved project scopes are to be handled.

II. RESEARCH & DISCOVERY

MAKING DATA PROVIDE REAL INSIGHT.

In this stage, we'll turn your company's objective into the structural organization of your website. The R&D stage is crucial in defining a well-thought out plan of action. Therefore, we'll determine the location of every bit of content, always taking into account the access facility and comfort to navigate. The tail-end of the phase leaves us providing the client a study on typography, branding elements, competitors, industry value, and market positioning.

III. CONCEPTUALIZATION

WIGGLING YOUR TOES OUTSIDE OF THE BOX.

The objective of your project's design is to amaze your clients. Colors, shapes, effects and creativity. In this stage, all visual details of your project are idealized and created, taking into account the planning, its objectives and the arrangement of the content to be inserted. Understanding your client’s and the interaction and creative flow is a standard of perfection for this milestone.

IV. INTEGRATION

WHERE CREATIVE RUBBER HITS THE ROAD.

This step is divided into two parts: The “front-end”, where the assembly of the screens that were already drawn is made; and the “back-end”, which is the general integration of your website with the systems that feed and update it. Bringing your digital imagination to life is the goal of this checkpoint.

V. EXECUTION

HELPING CARRY THE PROJECT TO FRUITION.

During the Execution phase we follow a schedule as laid out in the creative scope for the creation, delivery, review and revision of the project. The roll-out of assets is different from project to project as we adapt to the factors that define the scope.

VI. EVALUATION

HINDSIGHT IS ALWAYS 20/20.

After all the steps, the release of the website is made with series of actions in digital and traditional media to promote it. We call this creative partnering. We offer a premier line up of measureable deliverables to get off the ground and to 35,000 feet within moments. We feel with our compelling products and service offered we elevate the standard.

 Create Innovation and Innovate Creation

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